[K-Pop] One Million Dance Studio

K-Dance Content Power

One Million Dance Studio

One Million Dance Studio is a web content channel specializing in dance. The channel, which first started in February 2015, has seen a remarkable growth of 1 million subscribers in a year, and more than 20 million in 2020, five years later, and 25 million in April 2022. Currently, it is the world's No. 1 dance category on YouTube and is the world's strongest dance content channel. The number of 25 million subscribers is possible for K-pop idol groups such as BTS and BLACKPINK among domestic YouTube channels, but how was this popularity possible?

Globalization of K-pop and K-dance

In an article titled "How K-Pop Conquered the World?" the famous U.S. newspaper Washington Post cited singing, dance, music videos, social media use, and active activities of fans as factors for K-pop's success. In particular, K-POP idol's "Knife Group Dance (칼군무)" ,a dance where several people dance accurately, is also a point that music fans around the world praise. And K-dance, which has continued to grow with K-pop, has rapidly emerged as a hit content that attracts explosive attention by itself.

Although K-dance, which has been recognized as the world's best backup dancers, has risen to mainstream content by wisely utilizing the growth of global video platforms such as YouTube and TikTok and the explosion of interest from overseas fans toward K-pop choreography. Their dancers' efforts to produce their own choreography dance content and upload it to the video platform attracted young content consumers around the world along with the trend of the times. Overseas K-pop fans showed interest in K-pop singers and songs, as well as K-dance, and were enthusiastic about Korean dancers who created choreography, and actively consumed K-dance content by dancing along and sharing it on SNS. One Million Dance Studio is a YouTube channel that has grown at high speed amid this K-dance craze.

K-Dance Content Power

One Million Dance Studio is a dance academy established in 2014 by Lia Kim, a former world dance competition winner, singer Lee Hyo-ri's dance teacher and choreography trainer for a domestic K-pop idol agency. Three months after the establishment of the dance academy, she opened a YouTube channel with the same name and began producing and uploading dance content videos. In the near future, he challenged YouTube channels first with the idea that the Internet will become a consumption platform for dance content.

Fox - BoA / Lia Kim Choreography

One Million Dance Studio's current success is due to the originality of the contents. Many of their dancers teach dance as instructors and create their own choreography. It is not just a K-pop cover dance, but it teaches trainees by creating choreography. It is creating unique content that cannot be seen anywhere else by creating and educating customized choreography to overseas pop songs that are popular around the world.

And it is not just a dance education video, but it is created as content that teachers and trainees enjoy together. In the front part of the video, a dance instructor demonstrates, and in the back part, a dance video of the students is shown. Students are also participating as active content creators, not passive trainees. Video viewers around the world fell into the excitement of K-dance as instructors and trainees danced and enjoyed together, and pressed like and subscribe buttons on videos where they could feel the heat of dance even abroad.

The front line of the trend

Dance is the most popular content along with music. Dance and music develop according to the ever-changing trend. If you fall behind the trend a little, you will immediately move away from the public's attention. Finding contact points with constantly evolving IT technologies is also essential now that all contents are being digitized. This is why "One Million Dance Studio" has recently taken an active step toward future content technologies such as artificial intelligence, metavus, and blockchain.

Even if the dancers' creative choreography videos record a lot of views on YouTube, most of the profits now go to the person who owns the music copyright. This is because choreographers and performers are not properly recognized for their rights as creators. One Million Dance Studio is developing artificial intelligence that analyzes the similarity of dance movements by automatically recognizing choreography movements in videos using artificial intelligence (AI) technology, and is also conducting research to organize choreography and upload it to blockchain for copyright recognition. And the interest in dance content in the metavus space is steadily shown.

[Street Woman Fighter] Eat You Up + Better - WANT | Global Evaluation

Under the concept of a showdown between the Korea's top women's dance teams, "Street Women Fighter" has become the most notable TV content in 2021. With the success of it performing dancers such as Monica, Honey J, Aiki, and Lee Jung took over the broadcasting and advertising industries, and dancers and choreographers became jobs of envy to the public. However, this dance content craze was possible because there was a "One Million Dance Studio" before "Street Women Fighter". The efforts of K-dancers, who have long believed in their dreams and created dances as artists, have finally paid off.