Survive or thrive in the Web 3.0 era

A clear opportunity for 'Creative' creators

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The future of the Internet has been the subject of much speculation and debate over the past few years. From the advent of the virtual world to the explosive growth of social media, the Internet has become a 'anywhere media' for communication and commerce. And with the emergence of blockchain, the Internet is set to undergo a major transformation.

This is not the first change in the Internet. Since its release to the public about 30 years ago, the Internet has undergone two major evolution, and is just about to undergo a third. These changes have influenced the world by changing not only how to use the Internet and what to do, but also how to live, work, and interact.

Web 1.0 : Static Internet

The first version of the public Internet was the age of websites. Every company needed a website, and the website mainly contained static data and information that the website owner thought was important. For example, the corporate website had information about the company (mostly marketing materials). Information was also accumulated on news and reference websites. However, all sites delivered information to consumers through a 'one-way communication path'. This was similar to the way traditional media of the time (e.g., newspapers, magazines, radio, television, etc.) communicated information to the public.

Static Internet

Regardless of existing media such as NBC and CNN or brands such as McDonald's, all companies have a "Website that delivers information to the public." Websites were created and owned by companies. Most had static data, which was controlled and managed by the company. The information was delivered only in one direction to users of the website.

In this model, data personalization was extremely limited because information was transferred unidirectional. Users were able to select and filter the information they wanted to consume, but could not affect the information delivered. It could not affect other users. Information sharing among users was generally limited to local friends or bulletin board groups. 

Web 2.0 : Social Applications

Right now, which use the Internet, public the second version is the age of Social Application of the Internet. Companies have here an individual user can share information that provides a forum focusing on it. The personal blog Web 2.0 trends, later in today's social media landscape.

Web applications and user-supplied data

Twitter, Facebook and other data leading democracy. Who are these businesses or posting anything about any topic and potentially create applications that can share with a large audience. That are owned by companies like Facebook, web applications, as well as social networking users for data entry and data on the application, your friend and privately or publicly provide a forum to share with everyone. Today's web applications allow people who have never met to communicate worldwide.

Smartphones are universal, using the Internet has greatly increased. Now everyone can be connected to the Internet at all times. Where people are at any time if you want, you want to talk to anybody that can. The Internet exploded. The discovery that users can communicate with people around the world has enabled companies that own these applications to collect huge amounts of information about users and their likes and dislikes. This data is valuable information to the Internet giant to and a major revenue streams. Billions of dollars for the companies, such as Facebook, the founder of these companies, and grown into large companies that became the richest people in the world. 

And then these companies discovered another thing they could do: Curation. Instead of randomly providing one user's information to another user, it uses information that collects people's likes and dislikes to share information that suits their interests. Social algorithms were born, and web application companies exerted a great influence on the information people around the world see. However, this information control has made related companies too powerful, and many people think they are too powerful.

Web 3.0 : Trusted Data

In the third version of the public Internet, data is no longer stored and maintained in web applications. Data and information are stored in the Internet's own fabric. In Web 3.0, data is available for all applications that require access and are licensed. Data is no longer owned by applications or controlled by web platform companies such as Facebook. 

Distributed and authorized data

In fact, web applications play a much less important role in information management. Since a single application cannot act as an information curator, there is no super-powerful social media company that influences what information people are allowed to see.

End users directly manage and control their data and information, which is used and managed outside the control of a single company. Web applications are consumers of information, but none of them own or manage information. Data and information are stored in a distributed blockchain that is not managed by a single company. 

All information in the blockchain is evenly distributed across all Internet companies and cannot be controlled by any central organization (business or government).

The goal is to enable web applications to share uncensored, curated, and trusted information regardless of the excessive impact on information. Information is owned and managed by the actual data owner (user) rather than the web application owner. 

Data will become more authoritative and reliable because it is sourced, referential, and uncensored. Web 3.0 will create a more decentralized power structure than was possible for Web 2.0's Web platform company.

H2

The Value of Blockchain

This revolution, which leads to the third-generation Internet, was made possible by the technology of blockchain. Blockchain is the backbone of this decentralized, data-driven, empowering Internet. Why is blockchain technology the backbone of this revolution? Blockchain has several characteristics that make this transformation possible.

• Blockchain has distributed ownership: Blockchain does not have a single source of ownership of data. Anyone can contribute to the blockchain, and anyone can read it through the blockchain. Anyone can also participate in the distribution of blockchain.

• Data stored in the blockchain is unchangeable, irrevocable, and password-signed, so it is reliable (or unauthenticated and unreliable): everyone knows who the owner and creator of all data is, and can verify the source and authenticity of all data. This increases the reliability of the data.

• No company can curate, adjust, prioritize, or filter blockchain data: no one can manipulate the way users consume data because there is no single owner of the data. This means that there are no data power brokers (e.g., social media companies) who control and manage shared information.

In short, blockchain encourages trust in data and its sources by making all transactions transparent and data verifiable. Blockchain is similar to the IP transport infrastructure of the Internet. The Internet's communications backbone does not have a single owner. Companies such as AT&T, Verizon, Deutsche Telecom, and NTT Communications are contributing to the backbone. However, there is no single owner who can completely isolate, filter, or block Internet traffic. Even great powers, like China and Russia, who want to shut off parts of the Internet to their citizens, know that this is a constant struggle. To create a new communication path, you only need a new, unfiltered provider. All filtering is worthless.

Blockchain will achieve in Internet data what the Internet backbone has achieved to distribute information. This will create a globally accessible, reliable, non-filtering, and uncensored repository of data and information. This very characteristic will lead to the birth of the third-generation Internet. In addition, this is why blockchain is the future of the Internet.

What Blockchain Means to Enterprises

It is most important to understand blockchain as much as possible. Blockchain should not be confused with Bitcoin or cryptocurrency. Bitcoin uses blockchain, but blockchain is not bitcoin. The value of the blockchain far exceeds the initial version (of the blockchain) used by cryptocurrencies. 

Next, it should be realized that blockchain is not just a technology, but a fundamentally new data mindset that will create a new version of the Internet. As the Internet backbone is the basis of information transmission, it is also the basis of data.

They should be mindful of blockchain when considering future application architectures. Blockchain will be important in next-generation Internet applications, just as public clouds, microservice architectures, and DevOps are important to the current generation. The impact of blockchain should be clearly considered in current and future application architecture planning.