Let's find out the ranking of Korean search sites. It is a battleground between Naver, YouTube, Google, and Daum
Naver, Korea's native platform being pursued
YouTube, which was popular only with certain age groups, chases Naver in search results
Google widens the gap with Daum and catches up with Naver
Daum, The former number one, who was lost to Google, claiming unfair trade?
Summary
Search ranking leading to online sales ranking
The more the platform attracts people, the more powerful it becomes
Naver operates a shopping service as a mail-order brokerage, and YouTube provides a shopping service indirectly through video feeds and advertisements at the bottom of the video. It is a way to induce purchase by connecting directly to the app download page while watching a video.
As YouTube is gaining popularity, Google and YouTube are creating synergy with each other, and younger people are more likely to watch and search for content rather than text, so it remains to be seen whether Naver can exert its influence in all directions as it is now.
Naver
Share : 88.1%
Founder : Hae-jin Lee
Founding Date : June 2, 1999
Headquarters : Korea
Naver is Korea's largest portal site
Centering on portal services such as search engines, it provides community services such as blogs, cafes, and posts, as well as various content theme boards such as news, sports, entertainment, and shopping. Line makes it easy to find reliable information even in search results through its own messenger and knowledge encyclopedia service.
Korea is one of the few countries where Google, which has conquered the search market in most countries in the world, has not conquered, and still has the No. 1 native portal. Otherwise, Yahoo! The exceptions are Japan, where Japan stands, China of Baidu, and Russia of Yandex. As such, Naver's impact on the Korean market is huge.
Youtube
Founding Date : February 14, 2005
Headquarters : USA
A multinational corporation under Google
It is a content hosting website where users can freely upload or view videos, and it is the world's largest video platform.
YouTube's progress is amazing. On this platform, like Naver, information search covering multiple fields is being conducted. In addition, one in two people in their 40s and 60s said that they searched for information through YouTube. In the early days of YouTube proliferation, young people mainly used the level of ‘how to video’ searches, but now the boundaries of the types of search information have been blurring and the age group has also grown.
Share : 48.6%
Founding Date : September 4, 1998
Headquarters : USA
It is the number one search engine in the world
It refers to a search engine serviced by an American multinational IT company or Google that operates a web search, portal site, or related site and operates advertising as its main business area.
Google is aggressively targeting the Korean internet market. After dominating the app marketplace and video distribution market, it is also increasing its market share in Internet search and music distribution. It is also pointed out that the unfair competitive environment has increased Google's influence. 10 years ago, Google's market share in the domestic Internet search market did not exceed 5%. But now, it is widening the gap with Daum and chasing after Naver.
The industry cited the pre-installation of smartphone apps as a key factor that allowed Google to invade the domestic market. Google and YouTube are installed by default on most smartphones using the Android OS. Before Android smartphones were distributed in Korea, Google and YouTube had little influence. In 2009, there was even talk of withdrawing from the Korean market. However, the trend has been reversed as the number of smartphones with Google and YouTube apps has surged.
Overseas, the pre-installation of Google was an unfair act and punished. In 2018, the EU imposed a fine of 4.34 billion euros, stating that Google restricted consumer choices by forcing smartphone makers to install Google apps such as YouTube and Chrome. On the other hand, the Fair Trade Commission acquitted Google in 2013 for unfair practices judged by the EU.
Daum
Share : 25.4
Founders : Jae-woong Lee, Gun-hee Park, Taek-kyung Lee
Founding Date : April 24, 1995
Headquarters : Korea
It is a portal site operated by Kakao
Originally, it started as an art site, but it started various businesses such as fashion site, community site, movie webzine service, travel information service, and 'Hanmail.net'. It has been reborn as a comprehensive portal site by introducing services on a large scale. Prior to the rapid rise of Naver, it was at the forefront along with Yahoo Korea and Lycos Korea, but after 2003, it began to lose to Naver and maintained its position as the second-largest portal site for a long time, but ranked second in search engine market share by YouTube and Google. The position was completely taken away and the status has dropped to the 4th portal now.
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